At adidas we believe we have the power to change lives through sport. To change lives we know we have to create direct relationships with consumers, and the best way to do so is through digital experiences. Like many established companies, our business was founded in an offline world, so we have spent the last few years undergoing a digital transformation which has completely changed the way we think of consumers, how we develop experiences that resonate with millennials, and how we have enabled that success through new ways of working. This presentation will give you a glimpse of our journey to date, with examples of how we’re working to build brand advocacy with our target consumers in a dynamic & fast-moving digital world.
Joseph GODSEY, Vice President Digital Strategy & Deliver, Digital Brand Commerce - Adidas Group
Sebastien ZINS, Regional Vice President Enterprise Sales Salesforce
Laurent PERON, Vice President Sales Southern Europe Salesforce Commerce Cloud